Copy and digital images supplied
Once upon a time, when digital files were the sole domain of professional photographers and scanning of images was done only by repro houses, the design house could quote knowing that quality and colour of images supplied were of a good standard. Now that every person has a cellphone/digital camera and believes him/herself to be the latest David Hockney, this is no longer the case.
• Images that look great on a 72 dpi rgb Phosporous Monitor will look terrible when reproduced at 300 dpi in cmyk.
• Images that are taken at 72 dpi are only good for reproduction as postage stamps! We can increase the resolution and file size in photoshop. This increases the number of pixels and smoothes out the image, but it will be blurry when enlarged and the detail will NEVER improve.